*Note: the sound quality for Brandon is crappy to start. It gets better (after 3 minutes or so). He was confused. Rod saved the day.*
In 1911, Mabel (M.B.) Williams went to work in the newly formed Dominion Parks Branch - not knowing or ever having been to a National Park. She would go on to establish and oversee the rapidly expanding Publicity Department & visit numerous parks and reserves by foot, train, horse and car writing guidebooks and other promotional works initiated in the 1920s. Through her powerful and thoughtful words she would contribute heavily to the increase in park tourism from a measly 50,000 visitors a year in 1911 to 550,000 a year in 1928.
“To make some share of ‘the wild places of the land sacred,’ is the avowed object of the national parks. Everywhere else the continent over, the swift tide of civilization rushes onward; the land our fathers knew disappears; the ancient forests fall back before the lumberman; waterfalls are impoverished to turn the wheels of industry; the wild game is driven even farther and farther back. But within the boundaries of the great national reservations lie a few thousand square miles, safe and inviolate, so far as it is within the power of man, from change and invasion. Of these national possessions in Canada the greatest is Jasper Park”
~ Jasper National Park Guidebook
Toast: Tofino Brewing Company - Tuff Session Ale